Stacks of Jam Jars illustration Copyright Jessica Taylor 2016

OPERATION

JAM

"ITV have fallen victim to the most British of protests"

- David Stephenson, Sunday Express

One of the wonderful things about both the show Home Fires, and the wonderful book 'Jambusters' by Julie Summers on which the show is based, is the  highlighting and championing of what women on the Home Front achieved. The WI were instrumental in this and without fuss they just got things done as Julie's book beautifully illustrates. 'Operation Jam' has really been inspired by this 'can do, no-nonsense' attitude.

One of our campaigners, Geraldine Pointing, came up with the idea to start sending jars of jam to ITV and the network were soon bombarded with the best homemade and bought varieties courtesy of fans from across the globe, including many who are WI members themselves.

For more details about this sweet operation check out the campaign blog here.

Jam sent to ITV by Rosie-Lee Vintage at The Regent

Image courtesy of Rosie-Lee Vintage at The Regent

Cream tea
Cream tea

Image courtesy of Rosie-Lee Vintage at The Regent

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Jam Parcel
Jam Parcel

Image courtesy of Rosie-Lee Vintage at The Regent

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Proof of Postage..
Proof of Postage..

Image courtesy of Rosie-Lee Vintage at The Regent

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Jam, USA
Jam, USA

Image courtesy Lorraine Ruth Rosenberg aka @Lorraine_Ruth

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Jam, USA
Jam, USA

Image courtesy Lorraine Ruth Rosenberg aka @Lorraine_Ruth

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